Creative Industries, Arts and Culture, Performing Arts
Search Engine Opitmisation (SEO) Specialist
Description of Tasks
SEO specialist is responsible for optimising websites to improve their visibility and rankings in search engine results. They conduct keyword research, analyse website performance, implement on-page and off-page optimization strategies, and monitor and report on SEO metrics to improve search engine rankings.
SEO Knowledge and Skills
The trade-specific competencies of SEO include keyword research and analysis, on-page and off-page optimization techniques, technical SEO skills, link building, data analysis and interpretation, website analytics, SEO auditing, and staying updated with search engine algorithm changes and industry trends.
Minimum Requirements
- A bachelor's degree in marketing, communications, or a related field
- Relevant professional qualifications such as Google Analytics and AdWords
- Relevant work experience with SEO tools, keyword research, data analysis, and content optimization
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