Assistant Product Development Manager (Segmentation) | HK Talent Engage

Job description

Chiyu Banking Corporation Limited has been registered as a licensed bank since 1947. Rooted in Hong Kong, we strive to provide one-stop cross-border banking and financial services to customers in Hong Kong, mainland and overseas Chinese. Riding on the edge of the Hong Kong and Fujian business and our cross-border platform, we will continuously maintain its core values of “Sincerity, Flexibility, Tailor-made Service and Professionalism” and provide premium services to our customers to help growing their wealth, and to create values and deliver returns to our stakeholders and staff.

We believe that employees are valuable asset of the company. We offer stimulating careers that will further your personal growth. Come join us for the following position.

Responsibilities:

• Support on formulating customer strategies to drive customer growth and profitability
• Assist to implement and monitor the segment strategies through initiatives on acquisition, cross-selling, service upgrade, customer loyalty and retention.
• Assist to formulate and implement customer segment strategies to achieve the business targets, improve customer experience and explore customer financial needs.
• Assist to design and implement an integrated sales & service platform, end-to-end sales process for frontline including planning, sales discussion and activities effectively
• Monitor sales channels’ performance on acquisition, mainly work with direct sales and Branch
• Perform client profitability analysis, identify gaps and propose action plans to improve lead conversion and revenue generation from deposit or investment of specific segment
• Organize activities and events to improve customer satisfaction
• Manage marketing budget to optimize acquisition spending effectively
• Prepare regular MIS and management presentation

Requirements:

• Degree Holder in Marketing or related discipline
• Minimum 4 years of working experience in banking industry, preferably relevant experience in customer segmentation or marketing
• Good Interpersonal, communication and analytical skills
• Independent, attentive to details, customer-oriented, positive and proactive working attitude
• Strong planning, organization and time management skills
• Strong sense of responsibility and able to work under pressure
• Good command of written English and Chinese

We offer competitive packages and promising career opportunities to the right candidates. Please send your full resume with current salary, expected salary and the date of availability to The Human Resources Department, Chiyu Banking Corporation Ltd, 1/F, No. 100 Queen's Road Central, Hong Kong or fax to 2986-3233 or by clicking Apply Now.

Information provided will be treated in strict confidence and only be used for recruitment purposes. All personal data of unsuccessful applicants will be destroyed after the recruitment exercise. A copy of Personal Information Collection Statement is available upon request.