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Officer – Product Marketing & Business Development - Insurance co | HK Talent Engage
Published 2024-07-26 16:00:00
Job description
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Responsibilities: - Support the development and on-going maintenance of promotional campaigns
- Manage the end-to-end marketing process from campaign design, system specification, marketing collaterals development, campaign logistics, budgeting, gift-fulfilment process, conducting UAT to post-campaign monitoring and support
- Support the development of value-added services from partners sourcing, project management, to on-going maintenance and evaluation
- Conduct market analysis on value-added services and promotions
- Develop marketing collaterals including marketing brochures, product factsheets, launch pack, presentations and other supporting sales materials
- Update and maintain the marketing collaterals for all channels in order to meet the latest internal and/or regulatory requirement
- Manage the deployment of partnership projects, work closely with product, operation, IT, finance, marketing, customer services, and digital team, legal and compliance teams on service deployment, on-going maintenance and ensure internal alignment
- Design and implement analytics to measure effectiveness of marketing campaigns and value-added services to optimize strategic ROI
Requirements:
- University degree preferably in Business and Marketing, IANG students are also welcome
- 1-3 years’ experience, preferably in insurance or financial product marketing
- Experience in campaign management, and marketing materials development and printing production
- Strong analytical, project management, and copy writing
- Proficiency in spoken and written Chinese and English
- Strong PC skills including MS Word, Excel, PowerPoint and Chinese Word Processing
- Creative, good team player, organized and attentive to details, able to work under pressure and meet tight deadlines
- Candidate with more experience will be considered as Senior Marketing Officer
Location: Wanchai
Salary: Neg
for any query, pls call Ms Wan at 23120060 or email: [email protected]
Job particulars
- Job source
- CPjobs
- Job reference
- Engage-4129639
- Date published
- 26 Jul 2024
- Job keywords
- Insurance,Pension Funding (MPF),Marketing,Public Relations,Bachelor Degree