Social Media Lead | HK Talent Engage

Job description

A leading Retailer is now looking for a Social Media Lead to join their expanding Marketing team. This is an excellent opportunity to further develop your Marketing Career and to enhance your Retail industry experience.

A leading Retailer is now looking for a Social Media Lead to join their expanding Marketing team. This is an excellent opportunity to further develop your Marketing Career and to enhance your Retail industry experience.

Client Details

They are a well known retailer with a long standing history in Asia.

Description

The Social Media & Digital Marketing Lead is responsible for developing and executing the social media and digital marketing strategy to drive brand awareness, customer engagement, and sales for the retail brand. This role will manage all social media channels, digital advertising, email marketing, and other digital initiatives to support the overall marketing and business objectives.

Key Responsibilities:

• Develop and implement a comprehensive social media and digital marketing strategy to support the brand's marketing goals and objectives
• Manage the brand's presence across all social media platforms (e.g. Facebook, Instagram, YouTube, etc.), including content creation, community engagement, paid advertising, and performance tracking
• Oversee the email marketing program, including list management, content creation, and campaign optimisation
• Manage digital advertising campaigns across platforms like Google, Facebook/Instagram, and other relevant channels
• Analyse social media, website, and digital marketing performance data to provide insights and recommendations for optimisation
• Collaborate with crossfunctional teams (e.g. marketing, ecommerce, creative, etc.) to ensure a cohesive and effective digital presence
• Stay uptodate on the latest social media and digital marketing trends, best practices, and emerging technologies
• Manage and optimise the digital marketing budget to achieve the best return on investment

Profile

Qualifications:

• 10-15 years of related experience in social media marketing, digital marketing, or a related field
• Bachelor's degree in Marketing, Communications, Ecommerce or related majors a plus
• Fluent English, Cantonese and Mandarin
• Demonstrated success in developing and executing social media and digital marketing strategies for consumerfacing brands
• Proficient in using social media platforms, content management systems, email marketing tools, and digital advertising platforms
• Strong analytical and datadriven skills, with the ability to interpret and use data to inform decisions
• Excellent written and verbal communication skills, with the ability to effectively present ideas and recommendations
• Creative and strategic thinker with a customercentric approach
• Collaborative team player with the ability to work crossfunctionally
• 5 years + team leading experience is essential
• Flexibility to relocate is an advantage

Job Offer

If you are a passionate Digital Marketer / Social media expert, this is a great opportunity to work with a prominent retail brand. You will have the autonomy to make strategic decisions and drive the brand's presence across various channels.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Renee Chan on +852-34124850.