Marketing Manager, Retail Products, AMH WPB Marketing - Wealth & Personal Banking | HK Talent Engage

Job description

Job description

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Customer Value Management is vital in maintaining HSBC’s position as a provider of world-class wealth and personal banking solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Retail Products, AMH WPB Marketing.

Principal Responsibilities

• Develop effective programme strategies and mechanics to drive product growth (credit card, debit card, personal loan, mortgage) for different customer groups/segments via different channels
• Independently manage and ensure smooth programme implementation
• Drive digital acquisition for respective products
• Conduct market/portfolio analysis and segmentation study for acquisition and growth programme
• Conduct programme evaluation to facilitate learning and continuous improvements
• Manage budget and track expenses in accordance with the department’s guidelines
• Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
• Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

Requirements - University graduate in business studies with a background in marketing is preferred

• A minimum of 8 years’ experience in a marketing role, ideally has worked for a banking/financial institution with involvement or a good understanding of banking products
• Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense
• Hands-on experience in digital acquisition
• Strong communication skills, especially in written Chinese and English a must
• A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
• Experienced in liaising with external business partners and suppliers

You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.