Marketing Director | HK Talent Engage

Job description

Key Responsibilities

• Develop and oversee the implementation of a comprehensive branding and marketing strategy to position ZA Bank as a leader in the financial services industry
• Manage a high-performing team of specialists to seamlessly integrate all aspects of the marketing mix, including advertising, performance marketing, content marketing, social media, events, and public relations
• Own a ZA Bank product and be accountable for driving its growth and performance metrics
• Continuously monitor the effectiveness of marketing initiatives and optimize strategies based on data-driven insights
• Partner closely with senior leadership to ensure marketing objectives are aligned with the bank's overall business goals
• Stay abreast of industry trends and best practices to identify opportunities to enhance ZA Bank's brand presence

Qualifications and Experience

• 10+ years of progressive experience in marketing, branding, and product management, preferably within the banking or financial services sector
• Proven track record of leading successful, multi-channel marketing campaigns that have delivered measurable results in terms of brand awareness and business growth
• Demonstrated expertise across the full marketing mix, including advertising, performance marketing, content marketing, social media, events, and public relations
• Exceptional team management and leadership skills, with the ability to inspire and guide a diverse marketing team
• Strong communication and stakeholder management abilities, with the presence to influence and collaborate with senior executives
• Data-driven mindset and the ability to measure, analyze, and optimize marketing initiatives
• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred

Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment-related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.