Business Support Analyst - (Product Marketing, Bank) | 人才服务办公室

职位描述

Job Duties

• Assist Team Lead to drive on/offline payment strategy for the bank’s wealth affluent segment to achieve pre-defined business KPIs
• Assist Team Lead to come up with innovative payment and debit card initiatives to drive customer usage and transactions
• Launch quarterly customer campaign to promote transactional banking and lead the end-to-end discussion for preparing marketing brief, designing campaign mechanics and internal/external customer communication, pre- & post campaign tracking and evaluation and A&P control
• Use data-driven approach in translating program/customer level insights from data and dashboard into actions and drive customer engagement via intelligent nudges
• Conduct competitive updates on digital payments and cards landscape including P2P, P2M, B2C with benchmark including but not limited to traditional and virtual banks, FinTech, e-Wallets and overseas players etc.; maintain a market intelligence library for the team and ensure timely call-for-action
• Assist Team Lead to drive offline-to-online strategy and customer engagement
• Work closely with cross business/support units including Digital, Business Analytics, Marketing, Technology & Operations, Legal & Compliance and Institutional Banking Group to achieve smooth delivery of the payment and card initiatives

Requirements

• Degree holder
• Preferably with at least 2 years of experience in product marketing and campaign management in leading banks, financial institution or payment company
• With passion in payments mega trends in Hong Kong and GBA
• With experience conducting consumer research and recommendation development
• With a growth mindset whom can work effectively in a highly diverse team, to work with ambiguity and demonstrate passion to learn and be part of the transformation team
• Self-motivated and committed in developing a long-term career in the bank
• Demonstrate excellent problem solving and data analytical skills
• Good presentation skills and able to present complex idea in simple language
• Learn fast, quick and be ready to act agile. Familiar with 4Ds (Discover, Define, Develop, Deliver) & agile methodology a plus.