Senior Marketing Manager, Buyer Recruitment | 人才服务办公室

职位描述

Global Sources is an internationally recognized B2B sourcing platform that has been driving global trade for over 50 years. The Company connects authentic buyers and verified suppliers worldwide with tailored solutions and trusted market intelligence through trade shows, digital platforms and magazines. Global Sources pioneered the world’s first cross-border B2B E-commerce web site globalsources.com in 1995. The Company has over 10 million registered international buyers and users.

Job Scope

To support Hong Kong Shows in developing and executing marketing strategies to promote the Global Sources' content, trade show events and digital service. The successful candidate will work closely with the show marketing team, central marketing and product marketing teams to constantly grow buyers community (primarily overseas buyers); conduct market research, analyse regional buyers' behavior and sourcing demand, and identify trends to create effective campaigns. Responsibilities also include managing budgets, coordinating events, and liaising with external partners.

A proven track record of delivering successful marketing campaigns, exceptional communication and organisational skills, and a passion for facilitate global trade is essential. Overall, the manager will play a crucial role in promoting the GS and its suppliers' content, increasing awareness, engagement, and participation in GS' offline and online events and programs.

Main Duties & Responsibilities

• Report to the Show Marketing Director. Collaborate with respective show to create and implement marketing campaigns to actively recruit buyers based on business units’ direction and target.
• Overseeing the high touch team (buyer recruitment team) to ensure the strategies and implementation plan is align with the show’s targets and objectives.
• Developing and executing buyer acquisition and retention strategies.
• Design and execute marketing campaigns, including but not limited to the elevation of brand awareness in specific local markets and recruitment of local partners and affiliates.
• Collaborating with cross-functional teams, including content creation, , and show operation teams, to ensure successful campaign execution.
• Providing regular updates, report and anaylsis on campaign performance to the Show Marketing Director, respective BU stakeholders and senior management.
• Planning, budgeting, coordinating, producing, and executing buyer promotion events, including online and offline.

Requirements

• BS/BA or above in Marketing, Advertising, Mass Communication, Business or other equivalent fields
• Minimum 8 years of marketing experience in the show & exhibition industry, with multi-channel campaign marketing experience in international markets
• At least 3 years in similar role and experience in people management
• A proven track record of implementing successful marketing campaigns - ideally for large scale B2B industry shows and exhibitions
• Proven experience of, and demonstrated aptitude for, all aspects of digital marketing including CRM & marketing automation (ideally Oracle Eloqua), email & mobile, social media, websites, search and online advertising
• Results and data-oriented, able to clearly demonstrate success via proven metrics, plus project management skills with the ability to multi-task and prioritize
• Excellent leadership abilities to effectively manage and guide teams to achieve successful outcomes. Proactive can-do attitude to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to overcome challenges effectively
• Excellent influencing and negotiating skills
• Fluent in verbal and written communications skills with high attention to detail in both English and Chinese

Working location: Wong Chuk Hang, near MTR station.

execution.11. Providing regular updates, report and anaylsis on campaign performance to the Show Marketing Director, respective BU stakeholders and senior management. 12. Planning, budgeting, coordinating, producing, and executing buyer promotion events, including online and offline. Requirements

BS/BA or above in Marketing, Advertising, Mass Communication, Business or other equivalent fields

Minimum 8 years of marketing experience in the show & exhibition industry, with multi-channel campaign marketing experience in international markets

At least 3 years in similar role and experience in people management

A proven track record of implementing successful marketing campaigns - ideally for large scale B2B industry shows and exhibitions

Proven experience of, and demonstrated aptitude for, all aspects of digital marketing including CRM & marketing automation (ideally Oracle Eloqua), email & mobile, social media, websites, search and online advertising

Results and data-oriented, able to clearly demonstrate success via proven metrics, plus project management skills with the ability to multi-task and prioritize

Excellent leadership abilities to effectively manage and guide teams to achieve successful outcomes. Proactive can-do attitude to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to overcome challenges effectively

Excellent influencing and negotiating skills

Fluent in verbal and written communications skills with high attention to detail in both English and Chinese

Working location: Wong Chuk Hang, near MTR station.

Please submit resume with current & expected salary to Human Resources Department.

(Personal data collected will be used for recruitment purpose only.)

Please submit resume with current & expected salary to Human Resources Department.

(Personal data collected will be used for recruitment purpose only.)