Senior Digital Marketing Manager (Middle East & South Asia) | 人才服務辦公室

職位描述

We are helping a luxury travel services company to look for a Senior Digital Marketing Manager to lead digital marketing strategies targeting South Asia and Middle East markets, in collaborations with India and UAE offices.

Client Details

Our client is a global travel services company with a strong online presence and an online platform for customers.

Description

This travel services provider is looking for an experienced Senior Digital Marketing Manager to lead the digital marketing strategies and initiatives across the South Asia and Middle East markets, coordinating with branch offices in India and the UAE.

In this role, you will be responsible for crafting and executing comprehensive digital marketing plans that resonate with these diverse regions. You will maintain stringent control over our digital and social marketing budgets, constantly staying updated with the latest digital trends and social media landscapes to refine and enhance our marketing strategies.

Your role will involve devising and launching promotional campaigns and ensure the company's messages can get across to target audience in the crowded market. You will drive reach, visibility, and engagement, maximizing both effectiveness and cost efficiencies. Innovation will be at the forefront of your efforts, as you seek to establish impactful regional and in-market brand partnerships and alliances. This includes collaborating with new-age media and content creators, and undertaking influencer marketing to attract affluent travelers and digital natives who find travel inspiration through social media.

You will also be responsible for building compelling content on our corporate website to boost consumer usage and page views. Managing in-market social pages, you will aim to create and grow a sizable fan base through engaging consumer programs, fostering a vibrant online community.

Profile

Candidates for this role should hold a university degree in Business Administration, Marketing, or a related discipline. A minimum of 10 years of experience in marketing communications and digital marketing is preferred, with a proven track record in the travel, lifestyle, and consumer brand sectors. You should have hands-on experience in various aspects of digital marketing, including web, social media, SEO, SEM, content and email marketing, and display advertising. Creativity and an ability to identify target audiences and design engaging digital campaigns are essential.

Additionally, a solid understanding of website analytics tools such as Google Analytics and WebTrends, strong analytical skills, and a data-driven mindset are crucial. Staying updated with the latest online marketing trends and best practices is necessary to succeed in this role. High proficiency in written and spoken English is required.

While regional networks and in-market experience in South Asia and the Middle East will be advantageous, experiences in travel-related digital marketing targeting other regions are also welcome.

Job Offer

If you are a strategic thinker with a passion for digital marketing and a knack for engaging diverse audiences, we invite you to apply for this role! The company offers opportunities to talents from diverse background. Salary packages are also attractive and above market rate. The firm offers excellent growth and development.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anthony Lau on +852 3412 4851.