Marketing Manager (Publishing) | 人才服務辦公室

職位描述

As part of PageGroup, Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers. PageGroup operates through 155 offices in 35 countries worldwide. First established in London in 1976, we've been bringing jobseekers and employers together for more than 30 years. London listed, we opened our first Asian office in Hong Kong in 1994 and currently we have offices in all major business hubs across the APAC region, including Australia, Singapore, Tokyo, Malaysia, India, Taiwan, Shanghai, Beijing, Shenzhen, Guangzhou, Pudong and Suzhou.

So if you're looking to take your career to the next level, visit www.michaelpage.com.hk

As a Marketing Manager at a publishing company, you will be responsible for promoting high-quality books and building the company's brand awareness through strategic marketing campaigns and collaborations with key stakeholders.

Client Details

Our client is part of a large institution which recently launched a book publishing company. The book publishing business is a strategic pivot of the organization to boost its presence in the market and the institutional prestige. The incumbent will enjoy career growth paths and diverse exposure within the organization's well-established structure.

Description

As a Marketing Manager within the Communications and Public Affairs Office at a publishing company, you will play a crucial role in promoting high-quality books and works from distinguished scholars, researchers, and authors to both local and global audiences. The publishing company aims to publish academic books, professional books, journals, and books of general interest, with a strong focus on its education, research, and knowledge transfer.

You will be a highly skilled marketing professional with a proven track record of executing successful marketing strategies. Your responsibilities will include developing and implementing effective marketing plans to enhance the publishing company's brand awareness, proactively promoting books and authors, managing and overseeing marketing activities, including social media, webpage, book launch events, and creating marketing materials, such as promotional leaflets, souvenirs, and more. You will also support the distribution and marketing of new publications by building appropriate networks locally and overseas, including collaborations with vendors, bookstores, distributors, and publishing partners.

In addition to your marketing expertise, you will provide administrative support to the publishing company, including project management and data analysis. Staying up-to-date with market trends is essential, and you will be expected to perform any other duties as assigned by the Director.

Profile

To be successful in this role, you should possess a recognised degree, preferably in a field related to Marketing, Communications, or Education. A minimum of eight years of marketing experience in the education sector, educational publishing, or similar fields is required. Exceptional interpersonal skills, with the ability to form networks and relationships with key stakeholders, are essential. You should have a proven track record of developing and implementing successful market strategies, be innovative, strongly motivated, and possess excellent multitasking skills. Fluency in English and Chinese, with proficiency in Putonghua being an advantage.

Job Offer

This vacancy offers career growth and stability. It is also a great opportunity to pioneer in a new market for a long established oragnization.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anthony Lau on +852 3412 4851.