Senior Officer / Assistant Manager (Social Media) | 人才服務辦公室

職位描述

Key Responsibilities:

• Create fun and easy-to-understand investment related content that resonates with fans
• Monitor media, forums and in-app conversations to catch trendy topics and generate real-time marketing content
• Brainstorm with the team for short video ideas (e.g. reels), write script and work with post-production editor to finalize the videos
• Prepare content performance report to review & optimize content
• Plan and implement engagement campaigns to build vibrant social communities for the brand
• Increase loyalty and brand preference by promoting brand IP via social platforms
• Proactively collect feedback from social communities & forums, and work with stakeholders to improve customer satisfaction
• Generate customer insight by monitoring & summarizing forum discussions
• Ad hoc content localization and quality control
• Assist in crisis management
• Assist in liaising and collaborating with internal counter parties

Qualifications:

• Bachelor degree in Marketing, Media, Public Relations, Communication, Finance or related field
• Minimum 4 years of relevant experience in digital marketing, focus on social media content creation and community management. Agency background is welcomed.
• Ability to conduct research, consolidate & simplify information, and convert into vivid stories
• Sensitive to trendy topics & ad-hoc news on social media (Fb, IG, forums)
• Creative storyteller, good at copywriting in Cantonese and working with designer to visualize your idea
• Experience in using social listening tool
• Can-do attitude, not afraid of thinking outside the box, proactively initiate and test new ideas
• Strong time management skill, self-motivated, responsible, detail-minded
• Team player and open-minded
• Stock trading experience is a must, familiar with Futu’s brand IP and the app is a plus
• Basic skill of Photoshop is preferred
• Cantonese native speaker, moderate to fluent Mandarin, able to communicate in English

We offer:

• 5-day work
• Competitive salary with discretionary bonus
• Medical insurance
• Learning opportunity